Saturday, December 21, 2013

#BookReview: The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

On the jacket:


The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Review:

There is so much to learn from books. So much. Brad Stone's The Everything Store is one such book. Amazon has recently set shop in India and most of us are very curious about how the company is working. We know they are different, but how different.

The best part about this book is that the representation of how Amazon works, is not completely flattering. In fact, one might think twice before wanting to work for them. And there is Kindle. One brand selling hard copies and Kindles, both. How conflicting is that! Neither is affecting the other business, despite what might seem!

In all, The Everything Store is a fresh insight. Not a guidebook for budding entrepreneurs, per se. But, definitely a  good to know about book.

Rating: ****/5

[This review is for Random House India. The opinions are strictly my own and not been written under any obligation.]

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